How you explain the job to your friends
“Using advanced analytics and user research, I discover where companies’ websites lose most money across their digital customer journey and implement strategies to fix their leaking holes.”
What you will actually be doing
- 20% - Develop the ideal strategy for your clients
- 40% - Implement the strategy
- 30% - Analyse the effectiveness of your strategy, develop and test growth hacks to optimize the strategy
- 10% - Training to keep your knowledge up-to-date
This is a typical day for you
who do you meet, what do you discuss
It's a sunny Thursday morning, you grab a coffee and start planning your day. 9 o'clock: time for the daily stand-up meeting with the rest of the consultancy team. A fellow team member needs help with ideas to optimise a clients’ website, so you offer to sit together to offer your expertise.
Next up: Monthly check in with Daphne - the Head of Consultancy. You have a nice chat, exchange feedback, establish goals for the coming month and give your Team Happiness Score. We want to make sure RockBoosters develop themselves in the areas they choose and keep them happy and comfortable.
Next up: meeting with a client. Along with Bart, your fellow growth hacker, you present your Conversion Rate Optimisation strategy. Your client is impressed and gives you a green light to implement all your plans.
It’s 12:15 you receive a giphy from your colleague that your lunch is ready. Everyone needs fuel and so do you. Together with the whole team you share a joke or two around the lunch table.
The rest of the day you're working on an Ecommerce client and your task for today is to begin the analysis of their customer journey. You’re full of fresh ideas for this project after the Mega Mama Backlog session – a monthly meeting with the whole Growth Hacking Team which lets us share ideas and suggestions around 5 challenges faced by various team members.
Phew, this day is going well. You also help your colleague out with her issue and suggest potential optimisations. It's 16:00, you decide to analyse the A/B test results from another client campaign, and then settle back to follow the Conversion-Driven Copywriting course on CXL Institute.